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Product Management

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Lovemarks: The Future Beyond Brands
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Positioning: The Battle for Your Mind
The Product Manager's Handbook: The Complete Product Management Resource
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organizations
Experience Economy: Work Is Theatre and Every Business a Stage
Winning at New Products: Accelerating the Process from Idea to Launch
Uncommon Practice: People who deliver a great brand experience
Product Leadership: Creating and Launching Superior New Products
Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound

Retail Product Management: Buying and Merchandising
The Strategy and Tactics of Pricing
Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds
Eat ME: Successful, Seductive Food Packaging Design
Digital Play
The Fall of Advertising and the Rise of PR
Brain Tattoos: Creating Unique Brands That Stick in Your Customers Minds
Creating Breakthrough Products
Product Strategy for High Technology Companies
Product Leadership: Pathways to Profitable Innovation

Applying Qualitative Methods to Marketing Management Research
Positioning: The Battle for Your Mind
How to Create Profitable New Products: From Mission to Market
New Product Introduction: A Systems Technology & Process Approach (50-minute Series)
Customer-centered Products: Creating Successful Products Through Smart Requirements Management
Marketing Management for Non-profit Organizations
Juice: The Creative Fuel Driving Today's World-class Inventors
Managing the Design Factory: A Product Developers Tool Kit
Marketing ROI: How to Plan, Measure and Optimize Strategies for Profits
Brand Asset Management: Driving Profitable Growth Through Your Brands

Top Book

Lovemarks: The Future Beyond Brands

Author: , Kevin Roberts

Lovemarks: The Future Beyond Brands

Find Lovemarks: The Future Beyond Brands in our books section.

ISBN:
1576872041
Format:
Paperback
Price:
£ 14.71

Publisher:
Powerhouse Cultural Entertainment Books
Publication date:
2004-04-01

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